B23-BBA-402 Business Research Methods
| Part A – Introduction | |||
| Subject | Business Administration | ||
| Semester | IV | ||
| Name of the Course | Business Research Methods | ||
| Course Code | B23-BBA-402 | ||
| Course Type:
(CC/MCC/MDC/CC M/DSEC/VOC/DSE/PC/AEC/VAC) |
CC-B4 | ||
| Level of the course (As per
Annexure-I |
Intermediate-Level | ||
| Pre-requisite for the course (if any) | None | ||
| Course Learning Outcomes (CLO): | After completing this course, the learner will be able to: 1. Provide an exposure pertaining to the nature and extent of research orientation and give an understanding of the components, concept, constructs, and variables.
2. Provide an understanding of the research design and measurement scales. 3. Provide an understanding of the sample design. 4. Provide an understanding of the basic techniques and tools of business research. ____________________________________________ 5*. |
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| Credits | Theory | Practical | Total |
| 4 | 0 | 4 | |
| Contact Hours | 60 | 0 | 60 |
| Max. Marks: 100
Internal Assessment Marks: 30 End Term Exam Marks: 70 |
Time: 3 Hours | ||
| Part B- Contents of the Course | |||
| Instructions for Paper- Setter
The Paper-Setter shall set nine questions in all and the question paper shall be divided into two parts. Part ‘A’ shall comprise four short answer type questions from the whole of the syllabus carrying 3.5 marks each, which shall be compulsory. Part ‘B’ shall comprise eight questions (two questions from each unit) carrying 14 marks each and the student will be required to attempt four questions selecting one question from each unit. |
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| Unit | Topics | Contact
Hours |
|
| I | Business Research – Meaning, Types, Managerial value of Business Research; Theory and Research – Components, Concept, Constructs, variables, Proposition and Hypothesis, Deductive and Inductive theory; Nature, Process and Importance of Problem Definition; Purpose and types of Research Proposal, Ingredients of Research Proposal. | 15 | |
| II | Research Design – Meaning, Classification and Elements of Research Design; Methods and categories of Exploratory Research; basic issues in Experimental Design, classification of Experimental Design; Concept and their measurement, Measurement Scales. | 15 | |
| III | Sample Design and Sampling Procedure, Determination of Sample Size; Research Methods of collecting Primary data; and Issues in construction of Questionnaire. | 15 | |
| IV | Statistical techniques of Data Analysis; Nature and Types of Descriptive Analysis, Univariate and Bivariate tests of Statistical Significance; Meaning and Types of Research Report, Ingredients of Research Report. | 15 | |
| V* | |||
| Suggested Evaluation Methods | |||
| Internal Assessment:
➢ Theory ● Class Participation: 5 ● Seminar/presentation/assignment/quiz/class test etc.: 10 ● Mid-Term Exam: 15 ➢ Practicum ● Class Participation: ● Seminar/Demonstration/Viva-voce/Lab records etc.: ● Mid-Term Exam: |
End Term Examination: 70 | ||
| Part C-Learning Resources |
| Recommended Books/e-resources/LMS:
1. Cooper, D., Schindler, P., and Sharma, J. K. Business Research Methods. McGraw Hill Education. 2. Bajpai, N. Business Research Methods. Pearson Education. 3. Zikmund, William G., Babin, Barry J., Carr, Jon C., and Griffin, M. Business Research Methods. Cengage India Private Limited. |
