MBA

M24-MBA-202 Business Research Methodology

Part A – Introduction
Name of Programme		MBA (2 Years)
Semester		Second
Name of the Course		Business Research Methodology
Course Code		M24-MBA-202
Course Type		CC-7
Level of the course		400-499
Pre-requisite for the course (if any)		SPSS Software
Course Learning Outcomes (CLO) After completing this course, the learner will be able to:		CLO 202.1: Appreciate the value of research as an empowering tool for business decision- making CLO 202.2: Formulate research problem and develop an understanding of various major research designs. CLO 202.3: Determine various data sources and to design data collection tools. CLO 202.4: Enable familiarity with advanced analysis techniques with practical application in software like SPSS.
Credits		Theory	Tutorial	Total
		3	1	4
Teaching Hours per week		3	1	4
Internal Assessment Marks		30	0	30
End Term Exam Marks		70	0	70
Max. Marks		100	0	100
Examination Time		3 hours
Part B- Contents of the Course
Instructions for Paper- Setter: The examiner will set 9 questions asking two questions from each unit and one compulsory question by taking course learning outcomes (CLOs) into consideration. The compulsory question (Question No. 1) will consist at least 4 parts covering entire syllabus. The examinee will be required to attempt 5 questions, selecting one question from each unit and the compulsory question. All questions will carry equal marks.
Unit	Topics			Contact Hours
I	Introduction to Research Methodology: Research- Meaning, Nature, and Types of research: Research Process. Research Applications in Business Decision, Formulation of the Research Problem and Development of the Research Hypothesis, Hypothesis testing Procedure.			15
II	Research Design- Meaning and Process of formulating a Research Design. Types of Research Design- Exploratory, Descriptive, Experimental, Diagnostic and Correlational research. Applications of these Research Design in business. Specifying data and Acquisition Methods. Data types and data sources- Primary and Secondary data and their types. Comparison between various data. Actualization			15

	Method.
III	Measurement and Sealing Fundamentals and types. Commonly used scales in business research. Reliability and validity of scales. Questionnaire designing using scaling. Sampling Design- Sampling techniques, Sample Size determinations, Sampling Errors and Control.				10
IV	Data Editing, Coding and Tabulation, SPSS: Meaning, Frequency Distribution and Cross-Tabulation using SPSS, Advance Techniques of Data Analysis through SPSS: Factor analysis, Cluster Analysis, Conjoint Analysis, Report Writing and Presentation of Results.				20
Total Contact Hours					60
Suggested Evaluation Methods
Internal Assessment: 30			End Term Examination: 70
Ø Theory		30	Ø Theory:	70
· Class Participation:		5	Written Examination
· Seminar/presentation/assignment/quiz/class test etc.:		10
· Mid-Term Exam:		15
Part C-Learning Resources
Recommended Books/e-resources/LMS: 1. Malhotra, N. K., & Dash, S. (2019). Marketing research: An applied orientation. Pearson. 2. Chawla, D., & Sondhi, N. (2015). Research methodology: Concepts and cases. Vikas Publishing House. 3. Cooper, D., & Schindler, P. (2010). Business research methods. McGraw Hill Education. 4. Kothari, C. R. (2023). Research methodology: Methods and techniques. New Age International Publishers.

MBA

MBA

MBA

Semester 1 7/7

Semester 2 7/7

Semester 3 56/56

Semester 4 58/58

M24-MBA-202 Business Research Methodology

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